Not all AI search optimisation is equal

A look at the AI landscape

As AI continues to redefine how information is discovered online, a new crop of agencies and platforms are racing to reposition their SEO credentials as “AI-ready.”

From dashboards that monitor brand mentions in ChatGPT, to agencies offering generative content rewrites, the space is quickly becoming crowded. But here’s the thing: most of these services only tackle a fraction of the real problem.

Let’s take a look at what’s out there; and how Neural Web Optimisation from Dodgems and Floss stands apart.

The monitoring model: Profound

Profound tracks when and how your brand is referenced by AI platforms like Perplexity and Gemini. It monitors citations, visibility scores, and sentiment in machine-generated content. Useful? Yes; for awareness. But it’s a rear-view mirror. It tells you what AI thinks of you, not how to change it. There’s no intervention, no restructuring, no rewiring.

By contrast, NWO doesn’t just observe; it acts. It interrogates your website’s technical schema, content strategy, and voice search readiness. It doesn't just report the problem. It rewrites the blueprint.

The SEO hybridists: NP Digital, WebFX, Perrill

These players have rebranded their SEO offerings to include AI-friendly tweaks. NP Digital offers custom strategies to shape how AI perceives your brand, while WebFX focuses on visibility in chatbot responses. Perrill talks about “Generative Engine Optimisation”; but still frames the challenge through an old-school SEO lens: content density, backlinks, and meta tag polish.

All valuable; but all surface-level. The optimisation is largely content-first, with little structural overhaul.

Neural Web Optimisation starts deeper. It assumes your site won’t work out of the box for AI; and then makes sure it does. This means:

• Implementing rigorous, extensible schema
• Restructuring navigation and content for machine readability
• Creating AI-queriable Q&A blocks and conversation-friendly copy
• Auditing crawlability and layering in new metadata models

In other words, a full architectural rethink; not just a content rewrite.

The dashboard illusion: PlusROI and others

Then there are the dashboards. Tools that promise AI-optimisation through analytics and templated prompts. They look slick. They generate reports. But they stop at suggestions. They leave the hard work in your hands; or worse, in the hands of generative output that’s no more targeted than a stock press release.

Dodgems and Floss do the hard work for you. Our AI tool at nwo.dodgemsandfloss.com provides an immediate snapshot of how AI sees your website. But the value isn’t in the tool; it’s in what follows. A tailored, hands-on transformation of your digital presence to ensure AI tools not only find you, but trust you.

The bottom line

Others are offering shiny wrappers around existing SEO. We're rebuilding the box. Neural Web Optimisation is designed from the ground up for the way AI interprets, ranks, and serves web content. It’s a fusion of technical SEO, content strategy, structured data engineering, and voice assistant alignment; deployed as a service, not a subscription.

Because in the AI future, content is no longer king; context is. And unless your site has the right structure, tone, and signals, you won’t just be ignored by AI. You’ll be invisible.

Ready to change that?

Explore Neural Web Optimisation →